What does a wedding company actually sell?
What does the wedding company sell? Some people say it's planning; some people say it's details; some people say it's culture; some people say it's team; some people say it's personalized; some people say it's idea... countless. I think it's right, and not quite right.
With the development of China's wedding service industry, the whole industry and market are improving year by year, and the competition is becoming more and more fierce. If there is a market, there will be competition, which is inevitable. Wedding companies have competition, there will be progress. Looking back on China Wedding Company, from 2005 to 2008, wedding companies all over the country are blindly pursuing how to be creative in planning each wedding, how to show off, and the flooding of "theme wedding" all over the country. Every wedding planning is called a theme. Obviously, we call it a theme. It's a misunderstanding to complicate the wedding. It's a misunderstanding that the wedding company can succeed by a good plan. Of course, I don't mean planning is not important, planning is important, but excessive pursuit of planning how creative, how dazzling, will make our weddings more tired.
So what should a wedding do? How should the wedding company operate? I don't think such a topic is clear by a few lines of text. In fact, this topic has to go back to the topic of what our wedding service sells.
Many people call our industry "wedding industry", and I have always thought that the exact name of our industry should be "wedding service industry". Obviously, what our wedding company sells is service. Service is the killer's mace for future wedding companies to compete for success and remain invincible.
Of course, many companies still have the following problems:
First, first-class planning, but third-class implementation;
Second, only pay attention to efficiency but not effect.
Third, blindly pursuing the market without paying attention to the construction of management system.
A little partner will ask about a little marriage. What do these three questions have to do with what we call "service" today? You listen to the little marriage and tell you slowly.
First of all, if a wedding company does not pay attention to the construction of management system, it is no different from a scattered sand. We should know that a management system includes the wedding company: company positioning, employee recruitment, employee training, salary and welfare, brand image, corporate team culture, bill sales, advertising, market development. Planning and execution, customer service reception and so on.
Secondly, when the management system of a wedding company is perfect, the wedding company will inevitably develop in the direction of standardization, process, differentiation, individualization and competition. The end of this development is the improvement of the service system and the improvement of the service quality of the wedding company.
Finally, cohesion. The improvement of management system enhances the enthusiasm, interaction and responsibility of employees. First-class planning must have first-class implementation, and perfect service must have rich benefits.