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婚庆公司究竟卖的是什么
婚庆公司究竟卖的是什么
What does a wedding company actually sell?
婚庆公司卖的是什么?有的人说是策划;有的人说是细节;有的人说是文化;有的人说是团队;有的人说是个性化;有的人说是理念......列举起来,数不胜数。我想没错,也不完全对。
What does the wedding company sell? Some people say it's planning; some people say it's details; some people say it's culture; some people say it's team; some people say it's personalized; some people say it's idea... countless. I think it's right, and not quite right.
中国的婚礼服务业发展到今天,整个行业和市场一年比一年在进步,竞争也愈来愈激烈。有市场,就会有竞争,这是必然的。婚庆公司有竞争,就会有在进步。回想中国婚庆公司,在2005年--2008年期间,各地的婚庆公司都在一味的追求每场婚礼的策划要如何如何的有创意,要如何如何的炫,全国各地“主题婚礼”泛滥成灾,每策划一场婚礼,都美其名曰的叫上一个主题,很显然,我们把婚礼搞复杂化了,这是一种误区,误认为,婚庆公司就是靠一个好的策划就能做的成功。当然,我的意思并不是策划不重要,策划固然是很重要,但是,过分的一味追求策划如何的有创意,如何的炫,一定会让我们婚礼人越做越累。
With the development of China's wedding service industry, the whole industry and market are improving year by year, and the competition is becoming more and more fierce. If there is a market, there will be competition, which is inevitable. Wedding companies have competition, there will be progress. Looking back on China Wedding Company, from 2005 to 2008, wedding companies all over the country are blindly pursuing how to be creative in planning each wedding, how to show off, and the flooding of "theme wedding" all over the country. Every wedding planning is called a theme. Obviously, we call it a theme. It's a misunderstanding to complicate the wedding. It's a misunderstanding that the wedding company can succeed by a good plan. Of course, I don't mean planning is not important, planning is important, but excessive pursuit of planning how creative, how dazzling, will make our weddings more tired.
那么,婚礼该怎么样做?婚庆公司该怎么样经营。我想这样的话题也不是靠几行文字说明的清楚的。其实,这个话题,还是得回到我们婚礼服务业卖的是什么这个话题。
So what should a wedding do? How should the wedding company operate? I don't think such a topic is clear by a few lines of text. In fact, this topic has to go back to the topic of what our wedding service sells.
很多人把我们的行业叫“婚庆行业”,我一直认为,我们的行业准确的叫法应该是“婚礼服务业”。很显然,我们婚庆公司卖的是服务,服务才是今后婚庆公司群雄逐鹿、立于不败之地的杀手锏!
Many people call our industry "wedding industry", and I have always thought that the exact name of our industry should be "wedding service industry". Obviously, what our wedding company sells is service. Service is the killer's mace for future wedding companies to compete for success and remain invincible.
当然当前还有很多公司还存在以下方面的问题:
Of course, many companies still have the following problems:
一是有一流的策划,但是是三流的执行;
First, first-class planning, but third-class implementation;
二是只注重效益不注重效果;
Second, only pay attention to efficiency but not effect.
三是一味的追求市场不注重管理体系的建设···
Third, blindly pursuing the market without paying attention to the construction of management system.
有小伙伴会问小婚,这三个问题和我们今天说的“服务”有什么关系吗?你且听小婚慢慢给你道来。
A little partner will ask about a little marriage. What do these three questions have to do with what we call "service" today? You listen to the little marriage and tell you slowly.
首先一个婚庆公司如果不注重管理体系的建设,那跟一盘散沙没什么区别,要知道一个管理体系中包含了婚庆公司的:公司定位、员工招聘、员工培训、薪酬福利、品牌形象、企业的团队文化、谈单销售、广告宣传、市场拓展、策划执行、客服接待等等。
First of all, if a wedding company does not pay attention to the construction of management system, it is no different from a scattered sand. We should know that a management system includes the wedding company: company positioning, employee recruitment, employee training, salary and welfare, brand image, corporate team culture, bill sales, advertising, market development. Planning and execution, customer service reception and so on.
其次当一个婚庆公司的管理体系健全后,那么婚庆公司势必会朝着:标准化、流程化、差异化、个性化、竞争化的方向来发展,这个发展的尽头必然是婚庆公司服务体系的完善和服务质量的提升。
Secondly, when the management system of a wedding company is perfect, the wedding company will inevitably develop in the direction of standardization, process, differentiation, individualization and competition. The end of this development is the improvement of the service system and the improvement of the service quality of the wedding company.
最后就是凝聚力,管理体系的健全增强了员工的积极性、互动性、责任感,有一流的策划必有一流的执行,有完美的服务必有丰厚的效益。
Finally, cohesion. The improvement of management system enhances the enthusiasm, interaction and responsibility of employees. First-class planning must have first-class implementation, and perfect service must have rich benefits.

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