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婚宴策划小技巧
婚宴策划小技巧
Wedding banquet planning
改变
change
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婚宴菜单别一成不变
The wedding menu is not constant
一般酒店,婚宴菜单都是固定的,今年和去年的相同,给这位顾客和给另外顾客的也都相同。而对于新人来说,他们希望自己的婚宴是独一无二的。
In general hotels, the banquet menu is fixed. This year is the same as last year. It is the same for the customer and the other customers. For new people, they hope their wedding reception is unique.
因此,为了吸引新顾客,婚宴菜单也需要不一样。菜单的更新可以调查最近一年最流行的菜品,调查适婚年青人的口味和婚礼消费需求变化,调查竞争对手的婚宴菜单和婚宴动向。
Therefore, in order to attract new customers, the wedding menu also needs to be different. The update of the menu can investigate the most popular dishes in the last year, investigate the changes in the taste of married young people and the consumption needs of the wedding, and investigate the wedding menu and wedding banquet trends of the competitors.
然后根据调查结果,对原有菜品进行调整,拟出新菜单,推行新促销举措,并拟订全年的宣传、营销、服务推广计划。菜单要以当年最流行的菜品为主,而不是那些名字好听、吃着难吃的菜。
Then, according to the results of the investigation, the original dishes are adjusted, new menus are drawn up, new promotion measures are carried out, and the whole year publicity, marketing and service promotion plan is drawn up. The menu should be dominated by the most popular dishes of the year, not those names that are delicious and tasteless.
个性
personality
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不同顾客菜单设计不同
Different customer menu design different
婚宴在筹备的过程中新人不同,应该菜单、装饰都不同。根据顾客籍贯的不同,菜单上经常会有点睛之笔,比如有一对新人,新郎老家是宁夏的,就给他特意上一道烤羊背,新娘新郎会觉得特别惊喜。同样,如果新人有来自河北的,给他们上保定驴肉火烧。
Wedding receptions are different in the process of preparation. They should be different in menu and decoration. According to the different native place of the customer, the menus often have a touch of touch. For example, there is a couple of newcomers, the groom's home is Ningxia, and he gives him a specially baked sheep back, and the bride and bridegroom will feel special surprise. Similarly, if the newcomers come from Hebei, burn them to donkey meat in Baoding.
这种因人制宜的设计,自然能得到顾客的认可。个性化不仅体现在菜单中,婚宴装饰中也是如此,比如有新娘是川妹子,在宴会厅布置中点缀上一串串四川红辣椒,象征他们火辣辣的爱情。无形中,我们菜单、装饰都会区别于一般酒店、酒楼。
This kind of customized design can naturally be recognized by customers. Personalization is not only reflected in the menu, but also in the wedding banquet decoration, for example, the bride is the sister of Sichuan Province. In the banquet hall, it is decorated with a string of Sichuan red peppers, symbolizing their hot and spicy love. Virtually, our menu and decoration will be different from ordinary hotels and restaurants.
氛围
atmosphere
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改变菜品一下上齐
Change the dishes to the top
一般酒店,客人一落座,菜品就呼啦全部端上。但是,要想让顾客印象深刻,必须注重出菜节奏,尤其打造第一道气氛菜。
In general hotels, when guests are seated, dishes are served on the hula. However, if we want to impress our customers, we must pay attention to the rhythm of dishes, especially to create the first atmosphere dish.
比如某酒店,特别选购了直径为十六寸的四喜大拼盘作为第一道菜的盛器,配上厨师稍微夸张的雕花,菜品出场时,由美丽的礼仪小姐,伴着动听的音乐,用充满祝福的语言,将精美菜肴奉给每一桌客人,场景相当隆重。
For example, a hotel, specially selected the diameter of the sixteen inch large plate of four happy platters as the first dish, with the chef a little exaggeration of the carving, when the dishes come out, the beautiful ceremony miss, accompanied by beautiful music, with a blessing of the language, the exquisite dishes to each table guests, the scene is quite grand.
特色
characteristic
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打造专属金牌司仪
Create a special gold medals
一般酒店不提供司仪服务,由新人“自带”,但是如果酒店或者酒楼可以提供呢?
The general hotel does not provide a master's service, and is brought by the new person. But if a hotel or restaurant can provide it?
从新人到酒店定宴席时,自己培养的司仪就开始“介入”,负责了解每对新人的不同情况,编写不同台词,而且在主持中会把酒店的精心安排、特色服务、酒店为新人特别打造的悬念环节等巧妙地传达出来,这本身是对酒店最直接最有力的宣传。此时,台下几十桌的客人都在聚精会神听司仪一个人讲话,比去电视台、广播花钱做广告,收听率都高。
From newcomers to hotel banquets, the master of their own training begins to "intervene", to understand the different situations of each pair, to write different lines, and to ingeniously convey the elaborate arrangements, special services, and hotel suspense links in the hotel, which itself is the most to the hotel. Direct and most powerful propaganda. At this time, dozens of guests at the table were concentrating on listening to a master's speech, spending more money on advertising than TV and radio.
营销
Marketing
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将婚宴服务具体化
Make the wedding banquet service specific
酒店酒楼的婚宴做得再好那也要先吸引顾客,得到他们的认可。怎么来打动顾客呢?定婚宴,让客人先看场电影吧。
The wedding banquet in a hotel restaurant is good enough to attract customers and get their recognition. How do you move the customers? Set a wedding banquet, let the guest see a movie first.
客人咨询婚宴情况时,先安排新人看一场电影——《浪漫一刻天长地久》。将酒楼专门策划拍摄的婚宴宣传片,将婚宴厅面、服务、菜肴特色一一展示给客人,让客人对其服务有一个形象的了解。说不定客人看了电影中的画面,当场就下订单。
When the guests consulted the wedding reception, they first arranged to see a new movie for the new generation. The wedding banquet propaganda film is specially planned for the restaurant, and the features of the wedding banquet hall, service and dishes are displayed one by one to the guests, so that the guests have an understanding of their service. Maybe the guests saw the pictures in the movie and ordered them on the spot.
婚宴市场很大,但是如何做得有特色同时又要好,除了菜品更多的还是综合实力方面的体现。
The wedding banquet market is very large, but how to do it well and at the same time is good, in addition to more dishes are the embodiment of comprehensive strength.

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